YouTube channels of AIR, DD together registered more than billion views this year: I&B Ministry
Tweeted by @AIR
Information and Broadcasting Ministry has said that more than 185 YouTube channels of All India Radio and Doordarshan with audience spanning across more than 190 countries, have together registered more than billion views this year. The Ministry said, the watch time for the entire duration of 2021 sums up to a stupendous figure of 94 million hours.
Prasar Bharati’s App NewsOnAir clocked a listenership of over 214 million this year. The popularity of this app has increased to more than 190 countries and 790 cities across the globe.
The public broadcaster has stood strong with the people during the testing times of the pandemic, ensuring that COVID awareness messages, free consultation with Doctors and important government guidelines reaches every last person in every nook and corner of the country. These contents were delivered in multiple Indian languages and dialects.
In 2021, popularity of Doordarshan gained new heights as DD channels across the country together clocked viewership of more than six billion. These channels reached more than 680 million viewers this year.