Despite severe production constraints and a long delivery backlog (estimated at 7 lakh units), car companies sent 30.82 lakh units to dealerships in calendar year 2021, against 24.33 lakh units in 2020. The rate of growth was strong due to a low base as 2020 was the first year to have been impacted by the pandemic leading to a period of tremendous uncertainty.
Passenger vehicles sales had crossed the 30-lakh mark for the first time in 2017 where total sales stood at 32.3 lakh units. In 2018, the industry had closed at 33.95 lakh units, before slipping in 2019 to 29.62 lakh units.
For Maruti Suzuki, the country’s largest carmaker which was also impacted severely by the semiconductor crunch, sales stood at 13.65 lakh units in 2021, against 12.14 lakh units in 2020. However, this was far short of the 17.31 lakh units it had sold in 2018.
Maruti’s rival Hyundai, however, reported a 19% growth in its 2021 domestic numbers at 5 lakh units against 4.2 lakh units in 2020. The company has also been hit by the semiconductor shortage with the delivery backlog of vehicles such as Creta and Venue SUVs at over 1 lakh units.
Shashank Srivastava, sales & marketing director at Maruti, said companies have initiated steps to tackle the semiconductor shortage, though the situation remains fluid. “From a low production level which was at 40% of capacity, we could scale up to 83% by November, and to 87% by December. We are hopeful that this progress will be maintained as we move ahead,” Srivastava told TOI.
However, he added that demand too remains fluid. “It’s difficult to forecast. There are factors which still make the situation uncertain. These include availability of semiconductors, the growth of the economy, and how the Covid situation pans out,” he said.
The industry is also grappling with high input costs, which has seen prices of vehicles go up over the past few months. Srivastava said a fresh round of price hikes will happen in the next few days.
New models also led to the charge in 2020, and these included vehicles such as the XUV7OO and the Thar for Mahindra & Mahindra. The company is grappling with a deluge of bookings, which has seen a waiting list that runs into well over a year for some variants. “The issues around semiconductor-related parts continue to be a challenge for the industry and is a major focus area for us,” said Veejay Nakra, CEO of M&M’s automotive division.